| Course Name | Introduction to Visual Communication |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| VCD 102 | Spring | 2 | 0 | 2 | 3 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To equip students with the basics of reading and critically analyzing various signs, symbols and images from our daily lives; to teach how to associate meaning with representational imagery into generating new concepts and ideas. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This is an introductory level class into the basic vocabulary and semiology of visual communication, including signs, symbols, icons, index and representation. By using exemplary works which the visual communication designers will face and apply in the near future in graphic design, photography and advertising, the basic vocabulary of visual communication is examined using visual samples. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the Course: What is Visual Communication | |
| 2 | Film Screening | - |
| 3 | Panel Critics | Assignment based on the film |
| 4 | Meaning in Image | |
| 5 | Meaning in Image | Visual Methodologies, Gillian Rose, SAGE, 2016, Chapter: Towards a Critical Visual Methodology |
| 6 | Principles of Design and Functional Requirements | Communication Design: Principles, Methods and Practice, Jorge Frascara, Allworth Press, 2004, 57-62 |
| 7 | Principles of Design and Functional Requirements | Communication Design: Principles, Methods and Practice, Jorge Frascara, Allworth Press, 2004, 62-63 |
| 8 | Principles of Design and Functional Requirements | Communication Design: Principles, Methods and Practice, Jorge Frascara, Allworth Press, 2004, 63-69 |
| 9 | Digital Media and Design | |
| 10 | Project I | |
| 11 | Project I evaluation | |
| 12 | Project II | |
| 13 | Project II | |
| 14 | Holiday | No class |
| 15 | Project II | |
| 16 | Semester review |
| Course Notes/Textbooks | Communication Design: Principles, Methods and Practice, Jorge Frascara, Allworth Press, 2004, ISBN: 1-58115-365-1 |
| Suggested Readings/Materials |
|
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | ||
| Project | 1 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 100 | |
| Weighting of End-of-Semester Activities on the Final Grade | - | |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 4 | |
| Presentation / Jury | |||
| Project | 1 | 20 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 2 | |
| Final Exams | |||
| Total | 90 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, | X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, | X | ||||
| 3 | To have a clear understanding of creative/art direction, | |||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, | X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, | X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, | X | ||||
| 8 | To attain proficiency in using related software, media, and communication technologies, | X | ||||
| 9 | To gain reflexive and critical thinking abilities, | X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, | X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
